In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount.
Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session shows how to unlock the full potential of AI-driven email marketing.
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00:00 Introduction to AI in Email Marketing
00:38 Speaker's Background and Journey
01:43 Rayon: Revolutionizing Email Revenue
02:16 The Future of AI in Content Creation
04:11 Creating High-Quality AI Content
06:30 The Importance of Context in AI
08:41 Six Essentials for On-Brand AI Content
14:45 The Role of Performance Data
16:50 AI in Creative Content Generation
19:31 Creating a Luxury Bathroom Ad with AI
20:10 Addressing Common Misconceptions about AI Image Generation
20:55 Introducing the AI Model Tier List
21:15 The Importance of Using Specialized AI Models
22:36 Evaluating AI Models with DTC AI Benchmark
24:07 The AI Accelerated Content Process
28:30 Real-World Success Stories with AI
30:01 Q&A Session
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