In this session from Commerce Roundtable San Diego 2024, Elery Pfeffer, Founder & CEO at Nift, and Samantha Taslim, Director of Growth Marketing at Wantable, explore the benefits of using Nift as a performance marketing channel compared to traditional platforms like Meta. By engaging consumers with products rather than content, Nift provides a cost-effective and scalable alternative for customer acquisition.
Discover real-world applications, testing strategies, and tips for scaling with Nift. Whether you're looking to diversify your marketing approach or enhance efficiency, this discussion offers actionable insights to help you integrate this innovative channel into your marketing mix.
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00:00 Introduction to Consumer Engagement with Technology
00:59 Exploring New Traffic Sources: Nift
01:19 Meet Sam and Elery: Insights from Industry Leaders
01:51 Understanding Nift: A New Performance Channel
03:02 The Nift Ecosystem: How It Works
04:12 Real-World Success Stories with Nift
05:21 Challenges and Considerations in Adopting Nift
07:30 Scaling and Optimizing with Nift
23:50 Q&A Session: Addressing Audience Queries
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LinkedIn: https://www.linkedin.com/company/nift-networks/
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Follow Elery Pfeffer at:
LinkedIn: https://www.linkedin.com/in/elery-pfeffer-133220/
Follow Samantha Taslim at:
LinkedIn: https://www.linkedin.com/in/samanthataslim/
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