In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue.
Robyn covers everything from content strategy to team structure to the tools that keep social operations scalable. Whether you are a founder, marketer, or creative, you will walk away with a clearer understanding of how to build a creator program that delivers real business results.
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00:00 Introduction: The Power of Creators
00:28 The Role of Social Media in Business
01:13 Robyn's Journey and Achievements
01:58 The Rise of the Creator Economy
03:37 Influencer Marketing Insights
05:40 Building a Strong Brand Presence on Social Media
10:32 Effective Team Structures and Strategies
16:34 Content Strategy and Influencer Collaboration
26:30 Tools and Tips for Social Media Success
31:12 Conclusion and Q&A
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