In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation.
Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarter data, and creative offers are redefining success for modern brands.
From cross-channel measurement to Snapchat’s latest innovations, Ryan and Gabe share actionable insights that help marketers uncover true performance. Perfect for growth leaders and advertisers looking to sharpen their media strategy, boost ROAS, and think beyond traditional attribution.
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00:00 Introduction to Measurement Challenges
00:52 Meet the Experts: Ryan and Gabe
01:26 Understanding Snapchat's Role in Advertising
02:30 Challenges and Misconceptions in Ad Measurement
06:53 Snapchat's Audience and Performance Insights
09:21 Effective Strategies for Ad Campaigns
22:53 The Importance of Signal and Measurement
26:07 Closing Thoughts and Future Directions
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