In this session at Commerce Roundtable San Diego 2024, Patrick Barnes, CEO of Lifetimely by AMP, hosts an engaging conversation with Isaac Medeiros, founder of Mini Katana and Kanpai Foods, and Ben Yahalom, CEO of True Classic. Together, they share strategies for hiring top talent, crafting innovative products, and scaling successful eCommerce brands.
Gain actionable insights on maximizing customer lifetime value, optimizing inventory management, and making strategic moves into retail. From encouraging creative freedom to perfecting product-market fit, this session offers a masterclass in building and growing thriving businesses.
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00:00 Hiring for Aptitude and Attitude
00:43 Introduction and Lifetimely Journey
03:14 Defining Lifetime Value (LTV)
07:38 Customer Value Beyond Purchases
09:50 Hiring and Firing Strategies
14:05 Outsourcing vs. In-House Roles
18:23 Retail Expansion and Product Strategy
21:17 Invisible Assets and Sensory Shoppers
21:43 Expanding Retail Partnerships
22:26 Omnichannel Strategy and Lifetime Value
24:56 Product Line Expansion and Success Metrics
28:36 Inventory Management Challenges
33:38 Creative Freedom in Marketing
34:07 Q&A Session
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Follow Lifetimely by AMP at:
X: https://x.com/Lifetimelyio
LinkedIn: https://www.linkedin.com/company/lifetimely/
Follow Isaac Medeiros at:
X: https://x.com/theisaacmed
LinkedIn: https://www.linkedin.com/in/isaacmedeiros/
Follow Ben Yahalom at:
X: https://x.com/BYahalom
LinkedIn: https://www.linkedin.com/in/benyahalom/
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