In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results.
You’ll get actionable insights on maximizing customer lifetime value, designing onboarding that hooks subscribers, and creating habits that keep them coming back. Jordan also shares key tips on retention, advocacy, and balancing creative production with cash flow so you can grow your brand smarter and faster.
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00:00 Introduction to Scaling CPG Subscription Brands
00:54 Meet Jordan Menard and Instant Hydration
02:38 The Power of Facebook Ads
03:51 Understanding Alien Physics in Marketing
05:10 The Flywheel Framework for Business Growth
07:50 Retention and Customer Experience
08:21 The Importance of Advocacy and Free Scale
09:42 Challenges with Traditional Marketing Strategies
11:35 Mastering Math Discipline and Creative Velocity
13:23 Monkey Make Fire: Achieving Self-Sustaining Growth
18:04 Unlocking Unreal Levels of Growth
19:13 The Reality of Natural CAC
21:51 Case Study: Scaling with Ryze Superfoods
23:51 Understanding Meta's Business Model
24:40 The Growth Triangle: Media Efficiency Ratio (MER)
26:19 Creative Strategies for Ad Campaigns
27:14 The Power of Whitelisting and Influencer Marketing
29:21 Crafting Effective Narrative Ads
31:32 Retention Strategies: The Retention Triangle
32:59 Pricing and Discount Strategies
34:54 Q&A Session: Practical Insights and Advice
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