In this session from Commerce Roundtable Miami 2025, Nate Rosen (Head of Partnerships, Instant), James Brown (Director of Marketing, Lea Black Beauty), and Parisa Wang (Founder, Parisa Wang) dive into what drives modern eCommerce success. They unpack how to educate consumers, improve conversions, and strengthen customer engagement.
From optimizing email flows to balancing acquisition and retention, this conversation offers practical strategies and firsthand insights from proven eCommerce leaders.00:00 Introduction to Customer Education and Conversion01:00 Welcome and Guest Introductions01:17 Overview of Instant and Its Benefits02:04 Parisa Wang: Brand Story and Success with Instant04:58 James from Leah Black Beauty: Brand Insights and Challenges07:27 Strategies for Customer Re-engagement and Retention17:46 Importance of Product Quality and Customer Feedback24:23 Q&A Session and Final ThoughtsFollow Commerce Roundtable on social!X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact madison@commerceroundtable.com for sponsorships or general information!
