In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger lifetime value.
Tune in to hear actionable strategies on reactivating lapsed members, improving retention through smarter targeting, and the key role digital channels play in attracting younger audiences. If you're looking to expand your member base or boost loyalty, this conversation is packed with insights you can apply today.
______
00:00 Introduction to Club Plus Memberships
00:27 Reactivating Lapsed Customers
01:18 Meet the Speakers
02:11 Understanding BJ's Wholesale Club
03:16 Digital Acquisition Strategies
04:40 The Power of Nift Gifts
09:39 Increasing Club Plus Memberships
12:42 Effective Email Campaigns
17:14 The Importance of Reviews
19:04 Conclusion and Final Thoughts
______
Follow Commerce Roundtable at:
X: https://x.com/commerceround
LinkedIn: https://www.linkedin.com/company/commerce-roundtable
IG: https://www.instagram.com/commerceroundtable
TikTok: https://www.tiktok.com/@commerceroundtable
Contact madison@commerceroundtable.com for sponsorships or general information!
