In this session from Commerce Roundtable San Diego 2024, join Noah Tucker (Founder & CEO, Social Snowball), Lauren Bonfig (Sr. Director Partnerships & Paid Social Content, Divi), and Andrew Silberstein (Founder & CEO, Solawave) as they dive deep into the evolving world of influencer marketing.
Together, they unpack TikTok Shop’s vast ecosystem, covering everything from live shopping and shoppable content to performance-based influencer marketing. Discover how brands can leverage ad spend, engage customers as affiliates, and navigate challenges like code leakage.
The panel also explores key strategies for Black Friday/Cyber Monday, the growing importance of authenticity in influencer content, and the future of AI creators in marketing. Learn actionable tips on building long-term influencer relationships, optimizing content creation, and integrating TikTok Shop into your broader marketing strategy.
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00:00 Understanding TikTok Shop Beyond Affiliates
00:38 Meet the Experts: Noah, Andrew, and Lauren
01:33 The Evolution of Influencer Partnerships
02:37 Navigating TikTok Shop: Challenges and Opportunities
06:17 Retaining Influencers: Strategies and Tools
10:50 Turning Customers into Affiliates
14:17 Dealing with Fraud in Influencer Programs
17:40 Integrating TikTok Shop into Your Strategy
21:01 Preparing for BFCM with Influencers and Creators
22:36 Live TV Fun and Team Challenges
22:54 Leveraging Influencers and Whitelisting
23:58 Boosting Commissions and Giveaway Success
25:31 AI Creators: The Future of Marketing?
28:14 TikTok Shop Success Across Industries
30:36 Integrating Organic and Paid Social Strategies
34:20 Maximizing Co-Branded Product Opportunities
38:28 Nurturing Affiliates for a Strong Start to the Year
39:48 Influencer Program Impact on AOV and CPMs
44:22 Concluding Thoughts and Final Q&A
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