In this session from Commerce Roundtable San Diego 2024, four successful brand leaders reveal how they've scaled by breaking the traditional DTC playbook. Curtis Matsko (Portland Leather Goods), Isaac Medeiros (Mini Katana & Kanpai Foods), Bryan Cano (Nood & True Classic), and Dylan Jones (Podium Nutrition & Buddies Gum) share their innovative approaches to balancing growth with brand integrity.
The discussion uncovers how these leaders have found success through unexpected strategies in manufacturing, marketing, and retail expansion. Learn their unique approaches to community building, product development, and scaling operations while challenging conventional wisdom about what drives sustainable growth in the DTC space.
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00:00 Introduction: The Importance of Customer Feedback
00:42 Panel Introduction and 2024 Overview
02:44 Marketing Strategies and Channel Mix
07:03 Community Building and Customer Engagement
14:08 Innovating for 2024 and Beyond
24:52 Q&A Session: Insights and Advice
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LinkedIn: https://www.linkedin.com/in/isaacmedeiros/
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LinkedIn: https://www.linkedin.com/in/bryancano/
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Follow Dylan Jones at:
LinkedIn: https://www.linkedin.com/in/jylandones/
Follow Curtis Matsko at:
LinkedIn: https://www.linkedin.com/in/curtis-matsko/
X: https://x.com/CurtisMatsko
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