In this episode, I sit down with Nash Howe, founder of Currently Running — a new running apparel brand built at the intersection of product, art, and storytelling.
Nash is like no one I've ever met. His passion for running, art, and brand building is infectious and it made for an incredibly compelling conversation.
Nash walks through his path from creative work in film, photography, and music to building a physical product from scratch. We talk about developing Currently over several years before launch, how he approached fabric sourcing and manufacturing without a traditional apparel background, and what it looks like to bootstrap a brand through prototyping, tariffs, and early cash-flow constraints.
We also get into pricing and margin decisions, staying DTC in the early days, learning when to ask for help, and how creative direction shapes everything from product to community.
I hope you enjoy this one as much as I did.
