The Simple System That Built 65% Market Share — Susan Lombardo’s Playbook
What does it take to go from zero experience to 65% market share in multiple neighborhoods?
This week on The Production Playbook – Leadership & Personal Development Series, Matt Miale sits down with Susan Lombardo (Atlanta, GA) — former catastrophe insurance adjuster turned dominant real estate force.
Susan breaks down:
• Why “Simple gets done” is her entire system
• How one monthly postcard built 65% market share
• The exact 4-month timeline to her first listing
• How to become the “Mayor” of your neighborhood
• Why data + consistency beats talent
• How she built a bulletproof vendor authority system
• And why mindset > background
🌐 Susan’s website:
https://lombardohomegroup.com
📍 Follow Susan on Instagram:
https://www.instagram.com/lombardohomegroup/
📚 Want Susan’s full framework?
She teaches it through MAPS Coaching in the 7-week Fast Track class:
“Become the Mayor of Your Geographical Farm”
https://mapscoaching.com/program/become-the-mayor-of-your-geographical-farm/
In this program, Susan teaches agents how to:
• Choose the right farm using data
• Build an ultra-consistent mailer rhythm
• Position yourself as the neighborhood authority
• Leverage vendors without giving away control
• Turn geography into predictable listings
