Description

Discover how Japanese electronics retailers like Yamada Denki and Bic Camera are winning against Amazon through innovative OMO strategies, transforming physical stores into digital powerhouses while Chinese brands reshape the market.

◆Introduction: Japan's Retail Survival Story Against Digital Giants

While global retailers struggle with e-commerce competition, Japanese electronics stores are thriving by merging online and offline experiences. Join Professor Haru and Sakura as they explore revolutionary strategies including store-based shipping, fixed pricing systems, and Gen Z targeting that's doubled young customer demographics. Learn why opening physical stores actually increases online sales and how sustainability meets profitability.

◆Note

• The content of this program is intended solely for informational purposes and reflects the personal views of the creators.
• Please make any investment or business decisions based on your own judgment and responsibility.
• This program does not endorse or recommend any specific financial products or investment strategies.