Kelsey Mullaney is a founder, builder, and operator who’s spent the last decade working across martech, data, and go-to-market teams. She’s currently the co-founder and CEO of Strata, an AI-native integration platform focused on helping companies get customer data where it needs to go—reliably and without engineering bottlenecks.
During this episode, we discuss:
- How she started her career in martech in San Francisco
- The pattern she noticed with companies struggling with integrations
- How Strata saves lots of time and resources
- The level of maintenance that’s required with so many integrations
- Interesting requests she’s seeing right now
- Why Strata is a better tool than Zapier
- What the founder journey has been like throughout the past 10 months
- Going through a self-discovery phase when becoming a founder
- How they’ve bootstrapped their startup
- The benefits of having two co-founders
- Why cofounders should do strengths finder
- What’s being released this year
- Why Boston is a great city for tech
And more. Tune into this episode as we dive into all things integrations!
