Joeri Billast reveals how CMOs become Chief Value Officers by speaking CFO language, building trust, and orchestrating impact across teams.CMOs today face an impossible balancing act: prove ROI to finance while staying credible with technical audiences. Joeri Billast, author of The Future CMO (endorsed by Philip Kotler), joins Matt and Jasmine to reveal how marketing leaders can bridge both worlds.This episode is for life science marketers who need to demonstrate value, build trust through data, and lead transformation without controlling every function. Joeri shares practical frameworks from 250+ executive conversations on his Web3 CMO Stories podcast.The Future CMO is here today, and everyone should read it.What you will learn:How to speak CFO language and prove marketing's financial impactWhy trust is the currency that defines modern CMOsHow to balance scientific credibility with business outcomesThe three-pillar value dashboard: perception, trust, and outcomeSmall actions early-career marketers can take to build executive credibilityHow AI helps CMOs spot patterns and early signals across customer touchpointsChapters:[00:01] Introduction and celebrating the book launch[01:38] The one-sentence pitch for The Future CMO[03:14] What Philip Kotler's endorsement means[05:31] The aha moment that sparked the book[07:56] Speaking CFO language while staying credible with scientists[13:48] Trust as the defining currency for CMOs[17:29] AI's role in the future of marketing leadership[29:44] Leading transformation as an early-career marketer[33:16] CMOs as Chief Value Officers orchestrating distributed teamsKeywords: life science marketing, CMO leadership, marketing ROI, CFO language, trust building, AI in marketing, organizational transformation, value creation, Philip Kotler, Web3 CMOReady to future-proof your marketing leadership? Watch the full conversation, subscribe for more life science marketing insights, and visit strivenn.com for tools and resources.
