How to Start a Jewellery Business in 2026 | Ft. SS Alam | Sanjay Kathuria Podcast
In this episode of the Sanjay Kathuria Podcast, we sit down with SS Alam — a bullion trader, jewellery manufacturer, and industry expert with decades of hands-on experience in India’s gold and silver markets.
From starting as a silver chain artisan in Bengal to building a nationwide network in the ₹20 Lakh Crore jewellery industry, Alam shares the complete roadmap to start and scale a profitable jewellery business in 2026.
This episode covers everything — from selecting the right product, understanding handmade vs machine-made jewellery, exploring India’s 15 jewellery clusters, and managing margins, manpower, and machinery setup — all explained in simple, actionable steps.
If you’ve ever dreamt of starting your own jewellery manufacturing or trading business, this podcast is your ultimate masterclass on building success from scratch.
What You’ll Learn
1. How to start your own jewellery business in 2026
2. Handmade vs machine-made jewellery explained
3. India’s 15 major jewellery clusters & opportunities
4. Investment, margins & team setup guide
5. Why silver is India’s next big goldmine
🎬 Timestamps
00:00 – Guest Intro – SS Alam
01:50 – Journey From Bengal to Jewellery
04:22 – Starting as a Silver Chain Artisan
06:05 – India’s 15 Jewellery Clusters Explained
08:40 – World’s Largest Jewellery Exporter
10:18 – India’s ₹20 Lakh Cr Jewellery Industry
11:47 – Handmade vs Machine-Made Jewellery
12:54 – Gold Chain Market Share in India
13:50 – Choosing Your Product Before You Start
15:20 – Handmade Chain Business Guide
17:26 – Five Pillars of Jewellery Business
18:50 – Who Designs the Jewellery?
20:22 – Design to Casting (Full Process)
21:35 – Min Investment to Start Jewellery Business
23:19 – Steps of Handmade Chain Production
25:23 – Building a Two-Person Manufacturing Team
26:46 – Jewellery’s Manufacturing Margin
30:00 – Machinery Jewellery Business Guide
32:07 – Future of Jewellery Industry
32:55 – How India Copied Global Innovation
34:32 – Why Small Workshops Are Disappearing
35:33 – Why China May Overtake India
38:50 – Why is Silver the Next Goldmine?
40:35 – Why Jewellery Industry Needs Govt Policy
42:45 – 5 Tips for Jewellery Manufacturers
44:47 – How Alam Earned Workers’ Trust
47:30 – Outro & Closing Message
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🧵 Hashtags
#SSAlam #JewelleryBusiness #GoldBusiness #SilverBusiness #ManufacturingIndia #JewelleryIndustry #SKPodcast #SanjayKathuria
🔍 SEO Tags
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📚 About the Podcast
The Sanjay Kathuria Podcast brings you India’s top investors, entrepreneurs, and wealth creators. Learn how the top 1% manage and multiply money in simple, actionable ways.
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