Aron Gelbard is the CEO of the £100m revenue startup, Bloom & Wild, a flower delivery company operating across Europe.
In this interview he shares his work styles and shadows as a entrepreneur and a look inside a unicorn startup business.
📖 Chapters
00:00 - What does inefficient work look like?
07:45 - CEO = Upside Down Pyramid
09:26 - Core Value: Care Wildly
14:37 - World Class Customer Service
20:45 - Biggest Feedback from Executives - Goalkeep Less
25:17 - Responding to Market Trends
30:10 - Fix the System Not the Symptom
31:50 - How to operationalise values
34:19 - Values In Life = Embedded in Business
37:19 - Balancing kindness with demanding high performance
39:54 - The Most Difficult Decisions
45:48 - How To Set Stretch Goals
50:23 - Managing Up & Down as CEO
53:32 - Knowing everyone on the team
56:54 - Stages Of The Business Model
01:01:35 - Merging Three Teams into One
01:11:15 - Novel Annual Board Agenda
01:15:21 - The Secret To Consistency
01:21:42 - How Life impacts What We Do
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