What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content?In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators.From creating over 600 plus videos to building viral IPs like Prem, Prerna, and Sapoleka, they break down their entire creative process including ideation, writing, retention hacks, thumbnail psychology, trends versus originality, YouTube versus Instagram strategy, and the business behind being a creator.This conversation is a masterclass for anyone who wants to build long term creative equity and not just viral moments.You’ll hear them reveal- The 3 non negotiable rules of writing a comedy sketch- Their content strategy - The difference between creating for YouTube and Instagram- 3 retention hacks that helped them grow to 6M plus subscribers- Why their long form has not crossed 1M yet despite 6M subscribers- The business model behind creators including brand deals, revenue and leverage- The biggest mistakes they made in their 8 year journeyIf you are a creator, aspiring comedian, or someone building an audience online, this episode will completely change how you think about content, consistency, and creative identity.About FunyaasiFunyaasi is a popular Indian comedy content creator duo consisting of Dhruv Bisht and Shubham Singh. Known for their highly relatable short form sketches, spoof videos, and character driven comedy, they have built a massive community of over 6 million subscribers on YouTube.Their content blends pop culture, everyday Indian scenarios, nostalgic Bollywood references, and sharp writing without crossing the line into offensive humor. Over the years, they have built multiple original IPs and even launched their own production house to expand beyond just reels.Timestamps 00:00 – How Funyaasi Built 6M Without Selling Out02:04 – The 3 Non-Negotiables Behind Every Viral Sketch08:48 – How Funyaasi makes Iconic Characters?17:53 – Why Most Ideas Die Before They’re Shot23:12 – Does number of followers actually matter?27:52 – Trends vs IP: The Game That Decides Your Future31:56 – Inside Their Scriptwriting Playbook43:08 – The Mistakes That Slowed Their Growth53:48- 3 Secrets to 70% Retention01:01:18 – Where Creators Really Make Money in 2026
