Description

Einen guten Film zu produzieren ist ja schon mal die halbe Miete, wenn man in Hollywood Erfolg haben will. Aber eben auch nur die halbe.

Positive Beispiele

https://lwlies.com/articles/cloverfield-viral-marketing-campaign/

https://lwlies.com/articles/cloverfield-viral-marketing-campaign/

https://www.filmdetail.com/2010/08/18/inception-viral-marketing/

https://www.youtube.com/watch?v=kYjDEP-bId4

https://ew.com/article/2009/10/07/paranormal-activity-marketing-campaign/

https://www.ign.com/articles/the-dark-knight-why-so-serious-viral-movie-marketing-arg

https://www.youtube.com/watch?v=yI_rrrhXKx4

Negative Beispiele

https://medium.com/the-establishment/everything-wrong-with-foxs-x-men-billboard-and-the-media-s-response-to-it-feeb2162e5ec

https://www.indiewire.com/2017/03/ghost-in-the-shell-viral-marketing-i-am-major-1201793153/

https://www.bbc.com/news/entertainment-arts-53846419

https://www.indiewire.com/2018/12/karyn-kusama-jennifers-body-marketing-misogynistic-1202026860/