TLDR: A refreshingly honest conversation on brand experience, culture, and why marketing doesn’t always need a playbook.
In this episode of the Studio D Podcast, Matt sits down with Madison Bymoen, Marketing Lead at 3twenty Modular, to talk about what it really looks like to grow a brand from the inside out.
Madison shares her unconventional approach to marketing - one rooted in listening, relationships, and real-world experience rather than rigid KPIs or trend-chasing. From documenting modular builds across Saskatchewan to shaping company culture through events, storytelling, and community connection, Madison offers a candid look at what happens when marketing is driven by trust and long-term thinking.
The conversation explores what it means to truly own a brand voice, how culture and marketing are deeply connected, and why showing the process matters just as much as showing the finished product .
You’ll hear about:
Why Madison calls herself “the least marketing-y marketer”
Focusing on brand experience over traditional marketing metrics
Building trust and visibility through documentation and storytelling
How culture, events, and employee experience shape brand perception
Using tools like photography, drones, Matterport, and AI to support - not replace - human connection
Why “it’s just marketing” is sometimes the healthiest mindset
This episode is a must-listen for marketers, founders, and creatives who want a more grounded, people-first approach to building brands that grow sustainably and authentically.
Connect with Madison & 320 Modular:
🌐 3twenty.ca
🔗 LinkedIn: https://www.linkedin.com/in/madisonbymoen/
