TLDR: A deep, practical conversation on social media strategy, audience trust, and how to turn content into long-term momentum - not just views.
In this episode of the Studio D Podcast, Matt sits down with Olivia Bell, Social Media Manager at TripleTen, to unpack what it really takes to build social media that performs in today’s crowded digital landscape.
Olivia brings a rare blend of creativity and data-driven thinking, sharing how she approaches strategy across platforms like Instagram, TikTok, and LinkedIn - especially when the goal isn’t just reach, but real connection and conversion. From content pillars and platform-specific strategy to funnels, analytics, and the psychology behind stopping the scroll, this episode offers a behind-the-scenes look at how modern social teams actually work.
The conversation also explores burnout, authenticity, and the tension between data and intuition - plus why entertaining content, trust-building, and consistency still matter more than any single viral moment .
You’ll hear about:
What “strategy” really means in social media (and why it’s not one-size-fits-all)
Turning followers into fans through entertaining, useful, and inspiring content
How LinkedIn’s algorithm actually works - and how to use it intentionally
Why comments, conversation, and community outperform vanity metrics
Funnels, quizzes, and lead magnets that support long-term growth
Balancing analytics with gut instinct when interpreting performance
Why borrowing inspiration (not copying) is essential for creative momentum
This episode is packed with actionable insight for marketers, founders, and creatives who want to build social media systems that are sustainable, human, and results-driven.
Connect with Olivia & TripleTen:
🌐 www.tripleten.com
🔗 LinkedIn: https://www.linkedin.com/in/olivia-bell-a81b80122/
