Four-part series: "Power Plays: The NIL Era in College Sports."
From Shadows to Spotlight: How We Got Here. For years, college athletes gave everything: time, talent, health, and likeness while helping build a billion-dollar industry that initially focused on revenue from issuing degrees. This first segment breaks down the why and how behind the rise of NIL rights, starting with the overlooked resistance that came long before TikTok deals and jersey sales. We'll revisit key court cases like O’Bannon v. NCAA and examine how the terms “student-athlete” and "amateurism" were crafted not to honor players, but to protect the system. This is the foundation. This is the fight that shifted power. If you’ve ever wondered why NIL matters or how we got here, this is your must-listen introduction. It’s not just legal history, it’s the backstory of a movement. And the more you know, the better equipped you’ll be to make smart, empowered decisions in this evolving space.
🧠 Tune in ready to learn, reflect, and reframe what you thought you knew about NIL in college sports.
