In this episode of the Two Hats Café Podcast, Naghmeh Reilly Senior Sales and Marketing Specialist in Enterprise Ireland talks to Siobhan Maughan Founder of Integrated Thinking and Niall McEvoy. This roundtable discussion focuses on the sales and marketing challenges facing Irish technology businesses – whether established or start-up. In particular it focuses on the importance of a strategic approach to sales and marketing and how Enterprise Ireland’s Strategic Marketing Review (SMR) can help clients achieve a more market lead approach.
