What happens when journalism, content creation, and entrepreneurship collide?
In this episode of Video Mojo, host Jon Leland sits down with Alexa Phillips, whose viral TikTok about entrepreneurial journalism has sparked nearly a million views and a huge wave of conversation about the future of media.
Alexa breaks down how creators are becoming trusted voices in their industries — blurring the lines between journalist, influencer, and entrepreneur. Together, we explore:
🎙️ How “entrepreneurial journalism” is changing the game for both journalists and creators
📈 What creators can learn from journalistic practices like fact-checking, storytelling, and trust-building
💡 What journalists can learn from the creator economy’s authenticity and personal branding
🤖 How AI is accelerating the shift toward knowledge-based media
🔥 Why this new era of independent media might be the most exciting — and empowering — yet
Chapters
00:00 Introduction to Entrepreneurial Journalism
02:14 The Viral Experience and Its Impact
05:13 Trust in Media and the Rise of Creators
08:05 Learning from Each Other: Journalists and Creators
10:58 The Role of AI in Journalism
13:44 Owned vs. Rented Media
16:47 Building a Personal Brand
19:19 The Future of Content Creation
22:24 The Importance of Authenticity
25:13 Engagement and Community Building
27:54 Conclusion and Future Perspectives
🔗 Connect with Alexa:
Tiktok: https://www.tiktok.com/@alexacphillips
Newsletter: https://creativesanonymous.beehiiv.com/
Website: https://www.brighteyescreative.co/
LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/
Instagram: https://www.instagram.com/brighteyescreative/
🔗 Connect with Jon, subscribe to AI Creativity Chronicles, or get free downloads: https://stan.store/joncombridges
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