In this episode, I am joined by best selling author, multiple award-winning brand consultant and design expert, Sapna Pieroux.
Sapna is also the founder of brand consultancy InnerVisions ID.
Sapna Pieroux’s 25-year career has spanned design, marketing, advertising and media sales. She has worked with big brands like Rimmel, Mercedes and Sony Ericsson at design agencies and large media owners such as Chrysalis, emap and the Telegraph Media Group.
Sapna studied Graphic Design at the University of Northumbria but realised that an arts degree, hadn’t prepared her for the world of business, so she then did a post-graduate diploma in Marketing.
Over the years Sapna has worked both as a designer and also been the client commissioning design. She experienced the frustrations from both sides and realised the problems came from a fundamental lack of understanding between clients and creatives.
Using her big brand experience, Sapna started her own agency four years ago, working with ambitious, global entrepreneurs who want to make a difference. Her company helps them look great and communicate their vision and message more clearly. She developed the VISION process as a collaborative one that brings increased clarity of communication, resulting in no second-guessing or mind-reading for the designer and complete brand clarity, stand-out and supercharged business growth for the business owner.
Published in three best-selling Amazon titles and The Huffington Post, Sapna is also a Brand Mentor for a national programme called Shifts to Success helping ex and serving police officers and members of the NHS transition into a life of entrepreneurship. She has also recently been asked to be a Business Mentor for the University of West London.
