Lighting is the biggest opportunity most integrators aren’t taking full advantage of.
In this episode, Trent Mulligan shares how reps and dealers can unlock real revenue, why luxury homes are often underlit, and why education and early involvement are the keys to making lighting work.
🎧 Listen now to hear:
How to grow without doubling staff
Why “bad light” is still the norm in high-end homes
The power of getting in at the start of a project
