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On this week’s Structural Shifts podcast, we talk to the brilliant Rita Gunther McGrath, author of "The End of Competitive Advantage". In this bestseller, she talks about how the world is moving from one dominated by organizational systems and hierarchies to one of individual superstars where a stable career means a series of gigs. Hosted by Ben Robinson, they discuss strategy, the benefits / limitations of network effects, Facebook’s failures, and more.