Carrie interviews Jaclyn Johnson, founder of Create and Cultivate. Jaclyn's journey from selling her first business, No Subject, to creating and eventually buying back Create and Cultivate is an excellence tale. Jaclyn shares insights on entrepreneurship, mindset, and navigating business partnerships. This episode provides valuable lessons for women in business, focusing on building, scaling, and selling a business.
1:00 Jaclyn Johnson Joins the Conversation
3:00 How She Launched Her First Company, No Subject
5:40 Inside the Early Days of Influencer Marketing
8:01 Why She Sold Her Agency to Small Girls PR
10:31 The Moment She Created Create & Cultivate
12:13 The Origin Story of Create & Cultivate
14:23 Making the Influencer World Accessible to Everyone
16:57 When a Major Deal Fell Apart Overnight
18:49 Hard Lessons from a Failed Business Deal
20:49 Why She’s Still Happy With the Outcome
22:49 Bringing in a New CEO to Scale the Company
25:27 The Rare Deal That Let Her Take Back Ownership
27:24 How Founders Can Strategically Buy Back Their Companies
29:01 Choosing Future Potential Over Fast Cash
30:40 What’s Coming Next for Create & Cultivate
33:40 Money Lessons from Growing Up with a Savvy Mom
