Emily Mueller shares her inspiring journey of founding and scaling Wellory, a company she started from personal health challenges.
Emily discusses how her entrepreneurial background and sales expertise helped her raise significant VC funds and ultimately led to Wellory's acquisition.
She highlights the strategic decisions behind selling the company, the impact of emerging prescription drugs on her business model, and the importance of deal-closing skills in entrepreneurship. Emily also touches on her post-exit life, including her advisory role at The Whisper Group.
1:10 Emily’s Path to Launching Wellery
4:27 Why Sales Experience Is Crucial for Every CEO
6:32 The Power and Importance of Closing Deals
8:20 Choosing to Build a Venture-Backed Business
10:11 How the First Investment Opened New Doors
12:49 Evolving the Business Model Through Health Insurance
16:03 How Dietitians Fit Into the GLP-1 Ecosystem
19:18 Timing and Decision-Making for an Effective Exit Strategy
20:55 Closing the Chapter on Their Founding Story
24:27 Hustling to Find the Right Potential Acquirers
26:58 Celebrating the Sale of the Company
29:11 Building Unshakable Confidence as a Founder
31:32 Launching Bolen Advisors After the Exit
