Suzanne Shelton built one of the top sustainability communications agencies in the US from scratch, then shocked the experts by selling it for double her target price. In this episode, she spills the unfiltered truth: the gut-wrenching moments, the bets that almost broke her, and the secrets behind her once-in-a-lifetime exit.
4:11 Specializing in Energy and Environmental Marketing
5:49 Leading a $40 Million Environmental Campaign
8:11 Why Companies Need Specialized Sustainability Consultants
11:06 Payroll Struggles and Growing a Mission-Driven Business
12:57 Staying Committed to Sustainability Through Every Challenge
15:39 Her Deep Personal Connection to Sustainability Issues
17:17 Why Sustainability Matters in Every Sales Conversation
19:32 Making Business Decisions Based on Values Alignment
21:46 The Power of Mission and Values in Choosing Partners
24:34 The Hard Part: Losing Decision-Making Power
26:17 Understanding the Timing and Process of Selling a Business
28:49 Why Negotiating the LOI Is Absolutely Critical
30:54 Working From Passion Instead of Necessity
