Guidelines for Writing a blog
1. Create blog posts that serve your larger company goals.
2. Identify what resonates with your audience.
3. Write like you talk.
4. Show your personality; don't tell it.
5. Make your point again and again.
6. Start with a very specific working title.
7. Specific posts should still tie into the bigger picture.
Ref: https://blog.hubspot.com/marketing/beginner-blogger-mistakes
