“Profit is like oxygen. You need it to survive, but if you think that oxygen is the purpose of your life then you’re missing something” - Peter Drucker
How the world has changed...
People are looking for more than just money as a reward for what they do.
How people look for work and what they look for is changing
Millennials are 80% more attracted to purpose-driven companies
Increasingly people are looking for purpose and companies are using it to make their mark, companies like Patagonia, KPMG, Deloitte, Whole Foods, Zappos.
Purpose driven companies enjoy remarkably more growth, greater profits, better loyalty, better retention and greater personal fulfilment in their work
Despite this, few companies are reaching for the benefits of purpose!
Knowing your big purpose is critical if you want to grow a successful, profitable, enduring business that (deeply fulfils you in the process)!
Tune into this episode to discover:
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