In this episode, host Jessie Warner talks with Bryan Mason, President of Pivot Cycles, about building a premium cycling brand, navigating dramatic shifts in the bike industry, and leading as an intrapreneur inside a fast-growing company. Their conversation explores product philosophy, market dynamics, AI-driven innovation, and the mindset required to keep learning and leading over the long term.
What You’ll Learn
- How Bryan’s career shifted from a post-recession sales role at Enterprise into a long-term path in the cycling industry, eventually leading him to become President of Pivot Cycles.
- Why Pivot positions itself as a premium brand and how focusing on rider experience, performance, and enjoyment justifies a higher price point.
- How the pandemic reshaped the bike industry, from unprecedented demand and supply constraints to today’s inventory corrections and changing consumer behavior.
- The key market headwinds Pivot is navigating now, including discounting, oversupply in certain segments, and a generally softer global economy.
- How Bryan and his team think about marketing starting with building a genuinely better product and then clearly communicating the value and experience it delivers.
- Practical ways Pivot is beginning to use AI tools like ChatGPT and Microsoft Copilot for analysis, productivity, and process improvement, along with cautions about moving thoughtfully and staying compliant.
- How Pivot is approaching global expansion, including its European operations and the importance of maintaining culture, service, and connection with riders across regions.
- Bryan’s advice for entrepreneurs and intrapreneurs on working hard, staying a lifelong learner, seeking feedback, being your own toughest critic, and committing to daily improvement.
Across the episode, Bryan shares a grounded view of what it takes to lead a premium brand through volatile market cycles balancing product excellence, smart growth, and cultural consistency while embracing new tools like AI without losing sight of fundamentals. His story highlights how a clear vision, humility, and a learning mindset can turn unexpected opportunities into a meaningful, long-term career in an industry you love.
To learn more about Bryan Mason and their work, visit www.pivotCycles.com
