Description

If you've ever felt guilty for changing your mind about what you thought you wanted or felt like you were somehow not "cut out for this" because you haven't yet gone full-time on your business of passion, this episode with the talented email copywriter, Joanne Bourgault is going to help you shift the story you might be telling yourself. 

In addition to helping online business owners write really good emails, she's also a former accountant, turned dentist, wife, and mother of two. In this episode we talk about the journey of learning about yourself and what you actually like to do, and how it most definitely is not a straight path in discovering it. 

In episode 64, you'll also hear Joanne open up about: 

• How she got into marketing when she was working to get her dental practice noticed
• When she realized dentistry (or accounting) wasn't here calling
• Still wanting your parent's approval as an adult (who else can relate??)
• Trying to explain your budding business to your family and friends
• Where to find the right community based on where your business currently is
• How she handles pricing as a service provider
• How to effectively communite your offers
• Managing all the things - what works, what doesn't, and what to just let go of
• Deciding whether when and when it's not time to go "all in" 
• ...and of our since she's here I had to tap into our copywriting genius to help us avoid mistakes and what to do instead

Follow along with Joanne on Instagram here: https://www.instagram.com/joanne.bourgault/

Learn more about how she can help you set up your own email sequence: https://joannebourgault.com/