Shobie Malani has been in the event industry for over 18 years, having founded her own Company straight after graduating and obtaining her LL.B (Hons) in Law. Legal practice was not her calling and she ventured into the Yoga industry having obtained her Teachers Training Certs in Prenatal & Postnatal Yoga and specializing in Kids Yoga. In 2014, Shobie saw the need to incorporate Mind, Body, Wellness into the Malaysian eco-system and thus the birth of MURFEST, now helmed as Asia’s Premier Lifestyle Festival was born. Now in its 7th year, MURFEST is the epitome of Brand association with anything to do with fitness, health, wellness and lifestyle industry players. Seeing that there was a gap in appreciating or acknowledging these industry players and experts, Shobie with collaborating partners conceived the idea of ABWA (Asia Beauty & Wellness Awards)-the first of its kind in this region combining the 4 pillars -Beauty, Fitness, Wellness & Lifestyle. She is also a Certified Trainer and is very passionate about promoting Mental Awareness in the workforce, schools and to families.
