Each African country is a unique mix of cultures, traditions, and history. One of the distinctive characteristics of Africa is the important role of tribes. Understanding the impact of the bi-cultural or multi-cultural mix of traditions is important for doing business successfully in this region.
If you would like to see the models referred to in this podcast, they are available in the most recent book Michael Copeland and I published. The book is called Global Perspectives and is available for $4.99 US dollars on Amazon Books and Apple Books. Please send any feedback to info@globalcollaborations.com. This series of podcasts is designed to help you work more effectively across cultures by developing more global insights.
