South and Central America is the region situated about halfway between Task and Relationships on the Classification of Cultures Model. Personal relationships, especially the family network, is very important and often takes precedence over business activities.As such social competence is just as important as technical competence when doing business in this region.
If you would like to see the models referred to in this podcast, they are available in the most recent book Michael Copeland and I published. The book is called Global Perspectives and is available for $4.99 US dollars on Amazon Books and Apple Books. Please send any feedback to info@globalcollaborations.com. This series of podcasts is designed to help you work more effectively across cultures by developing more global insights.
