Conducting business takes place between people - either face-to-face or using a digital tool. Four elements - words, truth, style, and logic - determine how communication works in each cultural region. In Northwestern and Central Europe, words are important, universal truths are accepted, style follows formal systems and process, and logic is critical for successful argumentation.
If you would like to see the models referred to in this podcast, they are available in the most recent book Michael Copeland and I published. The book is called Global Perspectives and is available for $4.99 US dollars on Amazon Books and Apple Books. Please send any feedback to info@globalcollaborations.com. This series of podcasts is designed to help you work more effectively across cultures by developing more global insights.
