Viewing global culture from the perspective of consumer tastes, business conventions, or personal values leads to different answer to this question. this podcast discusses the differences.
If you would like to see the models referred to in this podcast, they are available in the most recent book Michael Copeland and I published. The book is called Global Perspectives and is available for $4.99 US dollars on Amazon Books and Apple Books. Please send any feedback to info@globalcollaborations.com. This series of podcasts is designed to help you work more effectively across cultures by developing more global insights.
