Have you ever taken the time to conduct a competitive analysis for the products and or services that you offer?
Do you know what your competitors are doing and what makes them successful?
You should do it! It will change the trajectory of your business.
Read about the other types of Market Research you should be conducting for your nonprofit, social enterprise, or for-profit business, here, https://www.tvacon.com/post/why-conduct-market-research
Website: www.tvacon.com
Academy: www.tva-academy.teachable.com
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