About Lending Loop
Lending Loop, Canada’s leading small business lending platform, launched a new brand “Loop” (getloop.ca) to support growing eCommerce brands. Loop now offers a new line of credit that is specifically focused on scaling eCommerce businesses who need working capital support to assist with their growth. Loop allows brands to integrate the line of credit with their existing technology in order to provide access to a “real-time credit limit”. Unlike with other finance & lending providers where you typically have to re-apply for funding or wait for an annual re-evaluation, this new offering is a modern approach to funding that offers fast growing direct-to-consumer brands in Canada a dynamic credit limit based on the real-time performance of their eCommerce store.