Andrea Sagi, founder of Fight Clubbing, discusses the growth and success of the promotion in Italy and its impact on combat sports culture. He shares the challenges and successes of integrating MMA and kickboxing into Italian sports culture, highlighting the importance of inclusivity and social battles against violence. Sagi also discusses the partnership with DAZN and how it has expanded Fight Clubbing's reach and audience engagement. He explains the process of selecting cities and venues for events and the strategies used to grow the online community. Sagi emphasizes the mission of Fight Clubbing to help people through martial arts and shares the future goals of expanding into Europe and becoming a competitor to the biggest combat sports promotions in the world.
Takeaways
► Fight Clubbing has successfully blended MMA and kickboxing with the rich cultural history of Italy, contributing to the growth and popularity of combat sports in the country.
► The promotion faced initial challenges in gaining acceptance from institutions due to the perceived danger of combat sports, but over the years, they have changed this mindset through social battles on inclusivity and initiatives against violence.
► The partnership with DAZN has elevated Fight Clubbing to an international level, expanding its target audience and reaching a global platform.
► The selection of cities and venues for events is based on the presence of important fighters and requests from institutions, with the goal of expanding to more cities in Italy and eventually Europe.
► Fight Clubbing's online community has grown through the quality of content, perseverance, and treating all combat sports equally.
► The promotion's mission is to help people through martial arts, focusing on inclusivity and initiatives for women, children, and people with disabilities.
► Future goals for Fight Clubbing include expanding into Europe and becoming a competitor to the biggest combat sports promotions in the world.
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Chapters
00:00 Introduction to Fight Clubbing
01:50 The Evolution of Fight Clubbing
03:15 Challenges and Successes in Italian Sports Culture
05:34 Impact of Partnership with DAZN
07:31 Selecting Cities and Venues for Events
09:36 Strategies for Growing Online Community
11:34 Initiatives for Inclusivity and Sports Culture
14:06 Future Goals and Innovation in Combat Sports
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