Edan Wolk, co-founder of VEGAIN, discusses the brand's journey and its alignment with combat sports and sports performance. The conversation highlights the benefits of vegan diets for athletes and the changing perceptions of veganism in the sports industry. Wolk emphasizes the importance of community and inclusivity in VEGAIN's approach and discusses the criteria for brand partnerships. The episode concludes with a discussion on the future of VEGAIN in sports and sponsorships and where to find VEGAIN products.
Takeaways
- VEGAIN aims to create products that improve performance, benefit the environment, and support gut health, making it a natural fit for combat sports.
- Vegan diets have been embraced by elite athletes like Nate Diaz, Paul Craig, and Ian Garry, leading to increased awareness and education about the benefits of plant-based nutrition.
- VEGAIN focuses on building a community and being inclusive, welcoming both vegans and non-vegans to try their products and ask questions.
- The brand values transparency and aims to provide real, effective products that improve strength and performance.
Follow VEGAIN on Instagram
Visit https://vegain.ca/
Connect with Edan on LinkedIn
Chapters
00:00 Introduction and Background
00:59 VEGAIN's Alignment with Combat Sports
02:00 Sponsoring Ian Garry
03:12 Benefits of Vegan Diets for Athletes
04:23 Community and Inclusivity
06:08 Criteria for Brand Partnerships
07:19 Changing Perceptions of Veganism
08:01 Future of VEGAIN in Sports and Sponsorships
09:05 Availability of VEGAIN Products
09:47 Social Media Presence
HOW AM I DOING?
Please Like, Subscribe, and Comment below.
Fight Capital is now available on all of these platforms:
Apple Podcasts
Spotify
@FightCapitalGlobal on Youtube
Fight Capital on LinkedIn
@fightcap on X
Subscribe for free on Substack
@fightcapitalglobal on Instagram
Sign up for your favorite platforms to get a first look at content as I embark on a journey into the world of combat sports and its thriving business. Stay updated with exclusive fighter interviews, in-depth event analysis, and insightful industry insights.
#vegan #sports #business #workout #marketing
