In this conversation, Nick Hailer, the marketing director for @CageTitans discusses the strategies and challenges of promoting regional MMA events. He highlights the importance of building a genuine human connection with fans and fighters, telling their stories, and creating a community around the promotion. Nick also emphasizes the value of regional MMA shows in providing a unique and immersive experience for fans, as well as opportunities for fighters to showcase their skills and develop their careers. He shares his vision for expanding brand partnerships and merchandise to further elevate the Cage Titans brand.
Takeaways
♦︎ Building a genuine human connection with fans and fighters is crucial for the success of a regional MMA promotion.
♦︎ Telling the stories of fighters and creating a community around the promotion helps to engage fans and build a loyal following.
♦︎ Regional MMA shows provide a unique and immersive experience for fans, allowing them to interact with fighters and be part of a passionate community.
♦︎ Expanding brand partnerships and merchandise can help generate revenue and support the growth of the promotion.
Chapters
00:00 Introduction and Background
02:02 Transition to Marketing Director of Cage Titans
07:58 Marketing Strategies of Cage Titans
10:24 Promoting Fighters and Building the Brand
14:36 Success of Cage Titans Fighters
16:32 Challenges in Regional Sports Promotion
20:16 Measuring Success and Future Strategies
24:42 Expanding Brand Partnerships and Merchandise
28:04 Closing Remarks and Shoutouts
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