Seasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word.
Right from the basic concept of what a Podcast actually is, through to how and why you can exploit this media in your business. Nick understands the trends and explains how 'narrowcasting' is challenging general interest broadcast radio. Is shows us how this media can reach highly targeted audiences and how it can be highly engaging by being valuable and relevant to the audience.
He gives presentation tips and helps us to "Get out of our own way" so we can focus on the 'audience of one' to earn their trust and to keep their attention.
Nick is currently immersed in a project promoting medical education called TopMedTalk (https://www.topmedtalk.com/)
That said, he has offered to talk to anyone interested in launching or improving their own podcast - drop him a line at nick@topmedtalk.com
