Description

Teresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing budget is being used to full effect through a range of Marketing tools. She specialises in Social Media Marketing and works with businesses to understand the benefits of Social Media, integrating it into their current Marketing strategy.

In this show, she shares her 5 step model on how to update our marketing strategy during the lockdown to present our customers with solutions to their ‘pain points’.

Her 5 step plan guides us through:

1. Identifying who our perfect/ target customers are.
   
   
2. Recognising their ‘pain points’ and sourcing a solution- a ‘lead magnet’.
   
   
3. Reviewing how to use technology to support our marketing plan.
   
   
4. Pushing the lead magnets on social media.
   
   
5. Reaching out to our customers and offering solutions to the problems we’ve identified.
   
   

Links mentioned in the interview:

• thwmarketing.co.uk  
• teresaheathwareing.com/ 

Contact details for Teresa:

• Email - hello@teresaheathwareing.com
• LinkedIn - linkedin.com/in/teresaheathwareing     
• Twitter - @theathwareing