As someone who hates being pushy and manipulative, I used to find it hard to go for the close when I was writing copy.
It seemed wrong to build up fear and play on my prospects’ worries to push them to buy (even when I was convinced I’d be able to help them).
After months of study and research, I finally came across three of the best “soft closes” I’ve ever seen - closes that, when used in tandem, virtually guarantee that my readers want to buy what I’m selling them.
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