Using music to help convey or promote a message is a practice that is centuries old. Music captures attention, and it helps cultivate appeal, community and affinity. In short, music matters. In the world of politics and political messaging, music is just as important, and used increasingly in various forums. From elections to awareness-raising events, and sometimes even as a component of lobbying, music plays an integral role in selling, recruiting and retaining. As a testament to the power of music, remember that the only audio in silent pictures was the musical accompaniment. If you're still not convinced of the power of music, just ask the Pied Piper.
