If I had a dollar for every time I've heard that question ...
Despite the fact that podcasting has been around since the early to mid-2000s, many people are uncertain about what these things actually are. Aren't they just radio broadcasts available through an app?
Not quite. Listen to this episode that talks about some of the common differences (and a few similarities) between podcasts and radio, and learn why podcasting represents a medium of previously untapped potential.
You can also learn more by getting your copy of Podcasting - Explained! through Amazon. Or visit Henley Point for more information.
