In today’s episode, I’m bringing you my good friend, Jason Croft of Croft Media to talk about how to create a content strategy. I feel not enough people are talking about this in this game as a coach and course creator. I hope that you are able to pull valuable information from this episode, now let's get you a content strategy.
What you will hear in this episode
- What led Jason to creating content and content strategies for people.
- The impact of creating content has had on Jason’s life personally and professionally.
- Why should a course creator have a content strategy?
- Is content a big part of building authority, expert positioning or building a celebrity brand.
- Why is expert positioning important?
- What is content marketing?
- What qualifies content as being content?
- What are the steps to building a content marketing strategy?
- What are the common content marketing mistakes?
- The inspiration it takes to keep creating content.
- How to stand out as a creator?
- How to ensure your content is relevant to your intended audience?
- How do you make your content engaging?
- How often should you post content?
- What medium content is best? Is short-form or long-form better?
- Is content calendars best?
- The importance of keywords in content.
- Should you put your personality into content?
- How does content marketing set up sales calls or sale programs and help people make money?
- Where is the intersection of paid traffic and content marketing?
- What are the best ways to measure content’s influence on sales and revenues?
- Parting wisdom if Jason was to go back and tell himself something when he first started in this game.
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Links mentioned
Aj’s Facebook Community
Jason Croft
